Copywriter
WEALTH FOR LIFE I SOUTH MELBOURNE I AUSTRALIA
FULL TIME ROLE
ABOUT THE COMPANY
An organisation that is fast becoming the most recognised and most trusted brand in Australian financial services and real estate investment solutions. A purely results based business who’s end product is clients whose net worth and income continues to increase from the investment solutions provided by the organisation. For over 15 years, the company has serviced over 17,000 clients all over Australia and helped every day hard working Australians commence the journey of replacing their working income with passive income in excess of $150,000 to $200,000 per annum for the rest of their lives. Founded and led by CEO Anthony Peluso, an author, real estate expert, investor, developer and public speaker, Wealth For Life takes a cutting-edge approach, using a tried, tested and proven formula for creating financial freedom for those that have a burning desire to improve their financial position.
POSITION
As the Copywriter, you will be responsible for producing engaging, clear copy for different advertising channels such as websites, blog posts and digital and print ads. Your duties will include creating interesting written content and collaborating with team members at all levels to ensure projects are consistent with direct marketing best practices, brand guidelines, compliance, and overall project goals. The ideal candidate is a creative team player, talented wordsmith, and grammar sleuth.
RESPONSIBILITIES
Create promotional copy, emails, ads, landing pages, and more.
Write compelling, direct response copy.
Work with the marketing and technology team to fully understand pertinent data points.
Track analytics of marketing efforts as it pertains to copy-driven resources.
Split test advertising and other marketing campaigns for optimisation.
Collaborate with the marketing and design teams to create digital and print media advertising.
Collaborate with design and marketing teams to create lead content and other deliverables.
Think strategically to organise and design campaigns that deliver desired results for various target markets across different platforms.
Research target audience and marketplace to ensure copy is accurate and effective.
Prioritise multiple projects and deliver highly effective work.
Edit the work of others effectively in order to achieve the best performing copy.
REQUIREMENTS
Bachelor of Arts in Marketing, Business Administration, or related field.
3 to 5 years' experience creating compelling copy for digital marketing campaigns that convert.
Expert written, verbal and presentation skills.
Must be results focused, detail-oriented, and be able to juggle multiple priorities in order to meet deadlines.
Knowledge of tracking digital marketing efforts in order to measure results.
Expert on posting, scheduling, and monitoring coordinated, effective, and engaging social media posts and managing corporate/fan social media accounts.
Experience with Apple/Mac products.
Effective copywriting skills for websites, landing pages, email campaigns, funnel campaigns, social media posts, articles, products and all assets and marketing campaigns we generate.
This is full-time Monday to Friday 9am to 6pm, with additional hours/times and might require some travel. Wealth For Life is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, colour, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, or any other status protected under federal, state, or local law.
ENQUIRE OR APPLY FOR THIS ROLE
If you’d like to submit a cover letter or CV please send as an attachment to lhay@wealthforlife.com.au